輔仁大學管理學院  金融與國際企業學系 大學部UNDER GRADUATE PROGRAM

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李建裕 教授

學歷 國立交通大學經營管理研究所博士
國立中山大學企業管理研究所碩士
國立成功大學工業管理科學系學士
研究室 羅耀拉大樓SL422
經歷 82.6~83.6 新力企業行銷企劃專員
83.6~87.9 美商埃索石油公司(Exxon)台灣分公司業務經理
87.9~92.6 大華技術學院國貿系專任講師
90.9~91.12 工業技術研究院經資中心(IEK)特約研究員
92.8~ 99.7輔仁大學國際貿易與金融學系專任助理教授
99.8~101.1 輔仁大學金融與國際企業學系專任副教授
98.8~104.7 輔仁大學科技管理碩士學程主任
101.2~104.7輔仁大學商學研究所專任副教授
104.8~106.7輔仁大學金融與國際企業學系暨金融碩士班主任
104.8~ 輔仁大學金融與國際企業學系專任教授
連絡方式

(02)2905-2025

058038@mail.fju.edu.tw

任教科目 行銷管理、國際行銷專題研討、創新與科技管理、金融行銷
研究領域 行銷研究、金融行銷、創新管理、綠色行銷

學術成果
  • Bruce C. Y. Lee (2007), “Consumer Attitude Toward Virtual Stores and Its Correlates,” Journal of Retailing and Consumer Services, 14 (3), pp.182-191 (NSC95-2416-H-030-006).
  • 李建裕、蘇怡華 (2007)量販業會員制與顧客忠誠度之研究IT IS產業論壇,第九卷第二期,第81~101頁。
  • 李建裕、林妙雀、林君怡、劉宛琳 (2007)文化商品品牌形象之研究鶯歌陶瓷之實證研究,行銷評論,第四卷第三期,第365~389頁。
  • Bruce C. Y. Lee and C. T. Hsiao (2008), “When does gray market occur? – A Cournot duopoly model of intra-brand competition,” International Journal of Revenue Management, 2 (2), pp.201-214. (NSC94-2416-H-030-006).
  • Huang, Jen-Hung, Bruce C.Y. Lee, Chih-Tung Hsiao (2008), “Managing channel quality: The consequential impacts of gray market,” Total Quality Management & Business Excellence, 19 (12), pp.1235-1247. (SSCI)
  • 蕭志同、彭惠苓、李建裕、黃吟萍 (2008)台灣汽車潤滑油灰色市場結構探討:系統動態學模型,台灣企業績效學刊,2(1), pp.73-91
  • Ming-Miin Yu and Bruce C. Y. Lee (2009), “Efficiency and Effectiveness of Service Business: Evidence from International Tourist Hotels in Taiwan,” Tourism Management, 30 (4), pp.571-580. (SSCI)
  • Chih-Tung Hsiao, Hui-Ling Peng and Bruce C. Y. Lee (2009), “A dynamic demand-supply model for elementary school teachers in Taiwan,” International Journal of Electronic Business Management, 7(3), pp.190-200.
  • 林妙雀、李建裕(2010)吞世代青少年品牌形象及品牌態度之研究以同儕從眾行為為干擾變數,行銷評論,7 (4), pp.525-556.
  • 林語辰、王慧美、李建裕 (2011)影響企業社會責任基金首次申購行為意向之研究,輔仁管理評論,18 (2)pp.1-22.
  • Bruce C. Y. Lee (2012), “The determinants of consumer attitude toward service innovation- The evidence of ETC system in Taiwan,” Journal of Services Marketing(SSCI), 26 (1), pp.9-19.
  • Bruce C. Y. Lee (2012), “The Determinant of Consumer Adoption of Product Innovation – A Multi-Component Measure and Its Antecedents”, Asian Journal of Technology Innovation (SSCI), 20 (2), pp.295-307.
  • Miao-Que Lin and Bruce C. Y. Lee (2012), “The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators,” International Journal of Electronic Business Management, 10 (4), pp.308-321.
  • 魏久峰、李建裕、尤晴韻 (2013)"行銷創新策略對台灣文創業行銷創新績效的影響,創業管理研究,8 (3)pp.85-111.
  • Bruce C. Y. Lee, Tun-Chih Kou and Chiou-Fong Wei (2014), “Exploring the effect of product type differences on R&D outsourcing strategies and knowledge sharing in the high-tech industry,” International Journal of Business and Management, Vol.9, No.2, pp.80-90.
  • Bruce C. Y. Lee and Fred T.C. Kou (2014), “Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint,” South African Journal of Business Management(SSCI), 45(3), pp.111-120.
  • Bruce C. Y. Lee (2014), “Critical decision in new product launch: Pricing and advertising strategies on consumer adoption of green product innovation,” Asian Journal of Technology Innovation (SSCI), 22 (1), pp.16-32.
  • Wei Chiou-Fong, Bruce C. Y. Lee, Tun-Chih Kou, and Chun-Kuang Wu (2014), “Green marketing: The roles of appeal type and price level”, Advances in Management and Applied Economics, 4 (5), pp.63-83.
  • Tun-Chih Kou and Bruce C. Y. Lee (2015), “The Influence of Supply Chain Architecture on New Product Launch and Performance in the High-Tech Industry”, Journal of Business and Industrial Marketing (SSCI), 30 (5), pp.677-687.
  • Tun-Chih Kou, Bruce C. Y. Lee and Chiou-Fong Wei (2015), “The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry”, International Journal of Operations and Production Management (SSCI), 35(8), pp.1207-1223.
  • Ping-Lung Huang, Bruce C. Y. Lee, Chen-Song Wang and Chi-Te Sun (2017), “Relative importance of the factors under the ISO-10015 quality management guidelines that influence the service quality of certification bodies”, Journal of Economics and Management, 13 (1), pp.105-137.
  • Ping-Lung Huang , Bruce C. Y. Lee, Chen-Song Wang (2017), “The study of relative importance factors of the ISO 9001-2015 standards clause based on certification bodies auditor viewpoint”, International Journal of Research in Business Management, 5(5), pp.105-116.
  • Wei, Chiou-Fong, Chang-Tang Chiang, Tun-Chih Kou, Bruce C. Y. Lee (2017), “Toward Sustainable Livehoods: Investigating the Drivers of Purchase Behavior for Green Products”, Business Strategy and the Environment (SSCI, IF:3.479), 26(5), pp.626-639.