Lee Bruce C.Y. Professor
| 學歷 | Ph.D. in Administration & Management, National Chiao Tung University Master of Business Administration, National Sun Yat-Sen University Bachelor of Industry Management Science, National Cheng Kung University |
研究室 | SL422 |
| 經歷 | 82.6~83.6Marketing Planning Specialist, Sony Corporate 83.6~87.9Sales Manager, Exxon Corporate, Taiwan Branch 87.9~92.6Lecturer, Department of International Trade, Ta Hwa University of Technology 90.9~91.12 Contract Research Fellow, Industrial Economics and Knowledge Center 92.8~ 99.7 Assistant Professor, Department of Finance and International Business, Fu Jen Catholic University 99.8~101.1 Associate Professor, Department of Finance and International Business, Fu Jen Catholic University 98.8~104.7Director, MS Program in Technology Management, Fu Jen Catholic University 101.2~104.7 Associate Professor, Graduate Institute of Business Administration, Fu Jen Catholic University 104.8~ Professor, Department of Finance and International Business, Fu Jen Catholic University 104.8~106.07.Chairman, Department of Finance and International Business & Master’s Program in Finance, Fu Jen Catholic University 110.8~113.7 Dean of College of Management, Fu Jen Catholic University |
連絡方式 |
886-2-2905-2025 |
| 任教科目 | Marketing Management ･Seminar in International Marketing ･Innovation and Technology Management ･Financial Marketing | ||
| 研究領域 | Marketing Research ･Financial Marketing ･Innovation Management ･Green Marketing | ||
學術成果
- Huang, Jen-Hung, Shu-Hsun Ho, Bruce C.Y. Lee (2003), “Who are the Adorable Customers – Men or Women?” Total Quality Management and Business Excellence, 14 (7), pp.789-800. (SSCI)
- Huang, Jen-Hung, Bruce C.Y. Lee, Shu-Hsun Ho (2004), “Consumer Attitude Toward Gray Market Goods”, International Marketing Review, 21 (6), pp.598-614. (SSCI)
- Bruce C. Y. Lee (2006), “Consumer Acceptance of Virtual Store”, International Journal of Electronic Business Management, 4 (3), pp.230-238.
- Bruce C. Y. Lee (2006), “Consumer Perceived Importance of Channel Authorization: A Post Hoc Segmentation Approach to Dealing with Gray Markets”, Australasian Marketing Journal, 14 (1), pp.10-22.
- Bruce C. Y. Lee (2007), “Consumer Attitude Toward Virtual Stores and Its Correlates,” Journal of Retailing and Consumer Services, 14 (3), pp.182-191.
- Bruce C. Y. Lee and C. T. Hsiao (2008), “When does gray market occur? – A Cournot duopoly model of intra-brand competition,”International Journal of Revenue Management, 2 (2), pp.201-214.
- Huang, Jen-Hung, Bruce C.Y. Lee, Chih-Tung Hsiao (2008), “Managing channel quality: The consequential impacts of gray market,” Total Quality Management & Business Excellence, 19 (12), pp.1235-1247. (SSCI)
- Ming-Miin Yu and Bruce C. Y. Lee (2009), “Efficiency and Effectiveness of Service Business: Evidence from International Tourist Hotels in Taiwan,” Tourism Management, 30 (4), pp.571-580. (SSCI)
- Chih-Tung Hsiao, Hui-Ling Peng and Bruce C. Y. Lee (2009), “A dynamic demand-supply model for elementary school teachers in Taiwan,” International Journal of Electronic Business Management, 7(3), pp.190-200.
- Bruce C. Y. Lee (2012), “The determinants of consumer attitude toward service innovation- The evidence of ETC system in Taiwan,”Journal of Services Marketing, 26 (1), pp.9-19. (SSCI)
- Bruce C. Y. Lee (2012), “The Determinant of Consumer Adoption of Product Innovation – A Multi-Component Measure and Its Antecedents”, Asian Journal of Technology Innovation, 20 (2), pp.295-307. (SSCI)
- Miao-Que Lin and Bruce C. Y. Lee (2012), “The Influence of Website Environment on Brand Loyalty: Brand Trust and Brand Affect as Mediators,” International Journal of Electronic Business Management, 10 (4), pp.308-321.
- Bruce C. Y. Lee, Tun-Chih Kou and Chiou-Fong Wei (2014), “Exploring the effect of product type differences on R&D outsourcing strategies and knowledge sharing in the high-tech industry,” International Journal of Business and Management, Vol.9, No.2, pp.80-90.
- Bruce C. Y. Lee and Fred T.C. Kou (2014), “Customer orientation on new product activities and performance from the contract manufacturer’s viewpoint,” South African Journal of Business Management, 45(3), pp.111-120. (SSCI)
- Bruce C. Y. Lee (2014), “Critical decision in new product launch: Pricing and advertising strategies on consumer adoption of green product innovation,” Asian Journal of Technology Innovation, 22 (1), pp.16-32. (SSCI)
- Wei Chiou-Fong, Bruce C. Y. Lee, Tun-Chih Kou, and Chun-Kuang Wu (2014), “Green marketing: The roles of appeal type and price level”,Advances in Management and Applied Economics, 4 (5), pp.63-83.
- Tun-Chih Kou and Bruce C. Y. Lee (2015), “The Influence of Supply Chain Architecture on New Product Launch and Performance in the High-Tech Industry”, Journal of Business and Industrial Marketing, 30 (5), pp.677-687. (SSCI)
- Tun-Chih Kou, Bruce C. Y. Lee and Chiou-Fong Wei (2015), “The role of product lean launch in customer relationships and performance in the high-tech manufacturing industry”, International Journal of Operations and Production Management, 35(8), pp.1207-1223. (SSCI)
- Ping-Lung Huang, Bruce C. Y. Lee, Chen-Song Wang and Chi-Te Sun (2017), “Relative importance of the factors under the ISO-10015 quality management guidelines that influence the service quality of certification bodies”, Journal of Economics and Management, 13 (1), pp.105-137.
- Ping-Lung Huang , Bruce C. Y. Lee, Chen-Song Wang (2017), “The study of relative importance factors of the ISO 9001-2015 standards clause based on certification bodies auditor viewpoint”, International Journal of Research in Business Management, 5(5), pp.105-116.
- Wei, Chiou-Fong, Chang-Tang Chiang, Tun-Chih Kou, Bruce C. Y. Lee (2017), “Toward Sustainable Livehoods: Investigating the Drivers of Purchase Behavior for Green Products”, Business Strategy and the Environment (SSCI, IF:3.479), 26(5), pp.626-639.
- Ping-Lung Huang , Bruce C. Y. Lee (2019), “The Influence of Service Quality on Customer Satisfaction and Loyalty in B2B Technology Service Industry”, Total Quality Management & Business Excellence (SSCI), 30(13), pp.1449-1465..
- Ping-Lung Huang, Yao Chen, Michael Chiu, Bruce C. Y. Lee (2020), “The determinants of technical staffs intention to stay in the B2B technology service industry in Taiwan”, The International Journal of Business & Management, 8(7), pp.67-79.
- Tun-Chih Kou, Chang-Tang Chiang, Bruce C. Y. Lee (2021), “Enhancement of product design capability in the high-tech manufacturing industry”, International Journal of Business and Systems Research, Forthcoming.
- Lee, Yi Hsuan, Chiou-Fong Wei, Bruce C. Y. Lee, Ya-Yun Cheng, Yao Chen (2022), “Consumer brand engagement in the US–China trade war”， Asia Pacific Journal of Marketing and Logistics (SSCI)，34 (1)，pp.75-90.
- Kuo-Fang Hsu, Ping-Lung Huang, Tian-Shyug Lee and Bruce C. Y. Lee, “Analysis of Taiwan Emergency Physicians’ Core Competencies Based on ACGME Criteria”, SAGE Open, 2023: 1-10.
