| 學歷 | 國立台灣大學國際企業學系暨研究所博士 University of Missouri-St. Louis(美國) Master of Business Administration碩士 逢甲大學國際企業學系學士 |
研究室 | 羅耀拉大樓SL225 |
| 經歷 | 美國University of Texas at Dallas 訪問學者（異地研究） 美國University of Texas at Austin 訪問學者（高等教育EMI教師培訓） 國立台灣大學課程助教、研究助理 中華談判管理學會副秘書長 WellFit Parts Int’l Co. (美國)Digital Marketing Coordinator |
連絡方式 | (02)2905-3977 |
| 任教科目 | 統計學、跨境電子商務、數位行銷-英、國際行銷個案研究、電子商務-英 | ||
| 研究領域 | 行銷管理、數位行銷、資訊科技行銷、社群商務、國際企業管理 | ||
【期刊論文】
Yu-Ming Hsu, Chiung-Hui Huang, Chih-An Lin. (2024). Decoding the Intrinsic Value of Non-Fungible Tokens (NFTs): A Dual Approach via Content Analysis and In-depth Interviews. Corporate Management Review 陽明交大管理學報 (Accepted) (TSSCI) (First Author).
Chien-Shan Han; Yu-Ming Hsu; Han-Jen Hsu. (2024). Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility. Asia Pacific Journal of Marketing and Logistics (Accepted) (SSCI; Q1 Journal; JCR 5 Year Impact Factor = 4.6) (Corresponding Author).
Chun-Kuang Wu, Chih-An Lin, Yu-Ming Hsu (2024). Unveiling the intricate dynamics of user engagement in social media: the triad co-evolution through affordances and emotional attachment. Communication Research and Practice (Accepted) (Q1 Journal; JCR 5 Year Impact Factor = 2.1) (Corresponding Author).
Chih-An Lin, Yu-Ming Hsu, Leemen Lee, Jirayu Poomontre Kasemsant, Pair Sajampun. (2024). Consumer preferences in AI product design: A comparative study of social influence and anthropomorphic appeal in eastern and western cultures. International Journal of Organizational Innovation, Vol. 16 No. 3, 150-168. (EI) (Corresponding Author).
Chih-An Lin, Yu-Ming Hsu, Homin Chen. (2023). Creating a virtuous circle during a pandemic threat: netizens' resilience via information-induced psychological distance and social media approach. Online Information Review, Vol. 48 No. 3, 562-580. (SSCI; Q1 Journal; JCR 5 Year Impact Factor = 3.3)
Chih-An Lin, Yu-Ming Hsu, Homin Chen. (2023). How Does Internet Celebrity Recommendation Affect Followers' Recommendation Adoption Willingness: A Dual-Path Psychological Processing Model. Journal of Management and Business Research 管理學報 (Accepted) (TSSCI; 第一級期刊) (Corresponding Author).
Homin Chen, Yu-Ming Hsu. (2023). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan. Asia Pacific Business Review, Vol. 29 No. 3, pp. 678-700. (SSCI; Q2 Journal; JCR 5 Year Impact Factor = 2.6) (Corresponding Author).
【研討會論文】
Yu-Ming Hsu, Chih-An, Lin (2023). Unraveling the roles of value co-creation engagement and temporal usage in social commerce continuance intentions: an affordance perspective. The 15th Asian Academy of Management International Conference 2023, AAMC 2023. (First author)
Chih-An, Lin, Yu-Ming Hsu, Wei-Chung Huang (2023). Factors affecting use intention for artificial intelligence products: The perspectives of social influence and social media attachment. International Conference on Innovation and Management, IAM 2023. (Corresponding author)
Chih-An Lin, Yu-Ming Hsu, Wei-Chung Huang (2022). Differentiating the different drives of social influence and anthropomorphism on privacy concerns in AI adoption. (2022). IEEE International Conference on Social Sciences and Intelligence Management, IEEE SSIM 2022. (Corresponding author)
Chiung-Hui Huang, Yu-Ming Hsu, Chun-Ming Chang, Yu-Ting Chiu (2022). Value Assessment Framework of NFTs -A Content Analysis of NFT Winner Cases. International Conference on Service Science and Innovation, ICSSI 2022. (Corresponding author)
