| 學歷 | 國立台灣大學國際企業學系暨研究所博士 University of Missouri-St. Louis(美國) Master of Business Administration碩士 逢甲大學國際企業學系學士 |
研究室 | 羅耀拉大樓SL225 |
| 經歷 | 國立台灣大學課程助教、研究助理 中華談判管理學會副秘書長 WellFit Parts Int’l Co. (美國)Digital Marketing Coordinator |
連絡方式 | (02)2905-3977 |
| 任教科目 | 統計學、跨境電子商務、數位行銷-英、國際行銷個案研究、電子商務-英 | ||
| 研究領域 | 行銷管理、數位行銷、資訊科技行銷、社群商務、國際企業管理 | ||
1.Homin Chen & Yu-Ming Hsu* (2021). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan. Asia Pacific Business Review. (SSCI).
2.Chun-Ming Chang & Yu-Ming Hsu (2018). Factors affecting customers purchase intention in social media live stream shopping platforms: The perspectives of social persuasion and attractiveness. International Conference on Research Perspectives on Entrepreneurship Education Business Management and Social Sciences (EBMS). (Conference Paper)
3.Chiung-Hui Huang, Yu-Ming Hsu*, Chun-Ming Chang, Yu-Ting Chiu (2022). Value Assessment Framework of NFTs -A Content Analysis of NFT Winner Cases. International Conference on Service Science and Innovation, ICSSI2022. (Conference Paper)
4.Chih-An Lin, Yu-Ming Hsu*, Wei-Chung Huang (2022). Factors affecting use intention for artificial intelligence products: The perspectives of social influence and social media attachment. International Conference on Innovation and Management, IAM2023. (Conference Paper)
