輔仁大學管理學院  金融與國際企業學系 大學部UNDER GRADUATE PROGRAM

photo
許育銘 助理教授(專案教學人員)

學歷 國立台灣大學國際企業學系暨研究所博士
University of Missouri-St. Louis(美國)
Master of Business Administration碩士
逢甲大學國際企業學系學士
研究室 羅耀拉大樓SL225
經歷 國立台灣大學課程助教、研究助理
中華談判管理學會副秘書長
WellFit Parts Int’l Co. (美國)Digital Marketing Coordinator
連絡方式

(02)2905-3977

155456@mail.fju.edu.tw

任教科目 統計學、跨境電子商務、數位行銷-英、國際行銷個案研究、電子商務-英
研究領域 行銷管理、數位行銷、資訊科技行銷、社群商務、國際企業管理

學術成果

1.Homin Chen & Yu-Ming Hsu* (2021). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan. Asia  Pacific Business Review. (SSCI).
2.Chun-Ming Chang & Yu-Ming Hsu (2018). Factors affecting customers purchase intention in social media live stream shopping platforms: The perspectives of social persuasion and attractiveness. International Conference on Research Perspectives on Entrepreneurship Education Business Management and Social Sciences (EBMS). (Conference Paper)
3.Chiung-Hui Huang,  Yu-Ming Hsu*, Chun-Ming Chang, Yu-Ting Chiu (2022). Value Assessment Framework of NFTs -A Content Analysis of NFT Winner Cases. International Conference on Service Science and Innovation, ICSSI2022. (Conference Paper)
4.Chih-An Lin, Yu-Ming Hsu*, Wei-Chung Huang (2022). Factors affecting use intention for artificial intelligence products: The perspectives of social influence and social media attachment. International Conference on Innovation and Management, IAM2023. (Conference Paper)