輔仁大學管理學院 金融與國際企業學系 大學部UNDER GRADUATE PROGRAM

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專任師資
兼任師資
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專任師資
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許育銘 副教授
學歷 國立台灣大學國際企業學系暨研究所博士
University of Missouri-St. Louis(美國)
Master of Business Administration碩士
逢甲大學國際企業學系學士		 研究室 羅耀拉大樓SL225
經歷 美國University of Texas at Dallas 訪問學者（異地研究）
美國University of Texas at Austin 訪問學者（高等教育EMI教師培訓）
國立台灣大學課程助教、研究助理
中華談判管理學會副秘書長
WellFit Parts Int’l Co. (美國)Digital Marketing Coordinator		 連絡方式

(02)2905-3977

155456@mail.fju.edu.tw
任教科目 統計學、跨境電子商務、數位行銷-英、國際行銷個案研究、電子商務-英
研究領域 行銷管理、數位行銷、資訊科技行銷、社群商務、國際企業管理
學術成果

【期刊論文】

  1. Chih-An Lin, Yu-Ming Hsu. Differentiating The Impacts of Social Influence and Anthropomorphism on Privacy Concerns in AI Contexts. 資訊管理學報. (Accepted). (TSSCI, 國科會臺灣人文及社會科學期刊評比暨核心期刊收錄:第二級). 本人為通訊作者.
  2. Shi-Zhu Liang, Yu-Ming Hsu. Creating “meaningful” tourism experiences through digital affordances and gamification: Enhancing urban brand identity. Current Issues in Tourism. (Accepted). (SSCI, 24/139, HOSPITALITY, LEISURE, SPORT & TOURISM). 本人為通訊作者. JCR Rank: Q1; SJR Rank: Q1.
  3. Shi-Zhu Liang, Jia-Lu Xu, Yu-Ming Hsu, Yan-Qing Liu (2025, Jul). Bridging the Gap: An Analysis of Key Factors Driving Industry-Education Integration in Application-Oriented Undergraduate Institutions. Current Science, 5(4),3504-3514 . (SCIE, 85/135, MULTIDISCIPLINARY SCIENCES). JCR Rank: Q3; SJR Rank: Q2.
  4. Chien-Shan Han; Yu-Ming Hsu; Han-Jen Hsu (2024, Dec). Charging forward: unveiling the dynamics of consumer EV adoption in Asia's transition to green mobility. Asia Pacific Journal of Marketing and Logistics , 36(11), 3192-3212. (SSCI, 73/316, BUSINESS). 本人為通訊作者. JCR Rank: Q1; SJR Rank: Q1.
  5. Chih-An Lin, Yu-Ming Hsu, Homin Chen (2024, Sep). How Does Internet Celebrity Recommendation Affect Followers' Recommendation Adoption Willingness: A Dual-Path Psychological Processing Model. 管理學報 , 41(3), 333-355. (TSSCI, 國科會臺灣人文及社會科學期刊評比暨核心期刊收錄: 第一級). NSTC 110-2424-H-002-006-DR. 本人為通訊作者.
  6. Yu-Ming Hsu, Chiung-Hui Huang, Chih-An Lin (2024, Jul). Decoding the Intrinsic Value of Non-Fungible Tokens (NFTs): A Dual Approach via Content Analysis and In-depth Interviews. 陽明交大管理學報, 44(1), 83-126. (TSSCI,國科會臺灣人文及社會科學期刊評比暨核心期刊收錄: 第二級). 本人為第一作者.
  7. Chih-An Lin, Yu-Ming Hsu, Homin Chen (2024, May). Creating a virtuous circle during a pandemic threat: netizens' resilience via information-induced psychological distance and social media approach. Online Information Review , 48(3), 562-580. (SSCI, 83/258, COMPUTER SCIENCE, INFORMATION SYSTEMS). JCR Rank: Q2; SJR Rank: Q1.
  8. Chun-Kuang Wu, Chih-An Lin, Yu-Ming Hsu (2024, May). Unveiling the intricate dynamics of user engagement in social media: the triad co-evolutionthrough affordances and emotional attachment. Communication Research and Practice , 10(2), 230-248. (ESCI, 114/228, COMMUNICATION). 本人為通訊作者. JCR Rank: Q2; SJR Rank: Q2.
  1. Chih-An Lin, Yu-Ming Hsu, Leemen Lee, Jirayu Poomontre Kasemsant, Pair Sajampun (2024, Jan). Consumer preferences in AI product design: A comparative study of social influence and anthropomorphic appeal in eastern and western cultures. The International Journal of Organizational Innovation, 16(3),150-168. (EI). 本人為通訊作者.
  2. Homin Chen, Yu-Ming Hsu (2023, Jul). Influence of information technology and marketing capabilities in achieving superior customer performance: Evidence from Taiwan . Asia Pacific Business Review , 29(3), 678-700. (SSCI, 197/316, BUSINESS). 本人為通訊作者. JCR Rank: Q3; SJR Rank: Q2.

【研討會論文】

  1. Chiao-Kang Kan, Yu-Ming Hsu (2025, May). Revolutionizing Marketing in the AI Era: A New Chapter in Business and Consumer Interactions. 2025 7th BREFM International Conference on Business, Economics, Finance and Management, 台北. 本人為通訊作者.
  2. Shu-Ling Cheng, Chih-An Lin, Yu-Ming Hsu (2025, Mar). The Path from Gender Diversity to Environmental or Social Performance: Unraveling the Contingent Role of Organizational Slacks. 2025 Asia Academy of Management (AAOM) Special Conference, 泰國曼谷. 本人為通訊作者.
  3. Yu-Ming Hsu, Chih-An Lin (2023, Nov). Unraveling the roles of value co-creation engagement and temporal usage in social commerce continuance intentions: An affordance perspective. The 15th Asian Academy of Management International Conference 2023 - AAMC 2023, 馬來西亞. NSTC 111-2410-H- 030-105. 本人為第一作者.
  4. Chih-An Lin, Yu-Ming Hsu, Wei-Chung Huang (2023, Feb). Factors affecting use intention for artificial intelligence products: The perspectives of social influence and social media attachment. International Conference on Innovation and Management, IAM2023. 本人為通訊作者.
  5. Chiung-Hui Huang, Yu-Ming Hsu, Yu-Ting Chiu (2022, Nov). Value AssessmentFramework of NFTs -A Content Analysis of NFT Winner Cases. International Conference on Service Science and Innovation, ICSSI2022. 本人為通訊作者.
  6. Chih-An Lin, Yu-Ming Hsu, Wei-Chung Huang (2022, Oct). Differentiating the different drives of social influence and anthropomorphism on privacy concerns in AI adoption. 2022 2nd IEEE International Conference on Social Sciences and Intelligence Management (IEEE SSIM 2022). 本人為通訊作者. 同時擔任該研討會的Session Chair。